Most of us spend a decent amount of time on social channels and ensure that our content is discoverable and people are engaging with it. However, when it comes to our workplace we’re not as smart. If we were, we could reduce our working hours or be more productive.
Looking after our own, personal content
We’re all huge content creators – at the recent IPTC Metadata Conference, held at CEPIC Congress it was reported that a whopping 80% of images today are taken on mobile phones – and we are sharing billions of them on social media. We snap images all the time - when we are out with friends, at events, and even of our food! With such an abundance of content out there, and social media channels using algorithms and artificial intelligence to control what we see, we all know that if we want to get those precious likes, comments and shares we need to make sure our content is made as discoverable as possible.
So, what do we do to enable this? Every time we go to post on social media, we add hashtags, we tag our location, and we tag the people we are with. Unknowingly, we are adding extremely useful metadata to our images.
Neglecting content in the workplace
So why don’t we do the same with our work content?
Organisations would be significantly more efficient if colleagues were able to discover and engage with each other’s assets internally. Seamlessly, all appropriate staff could utilise the content for marketing campaigns, brochures or in-house presentations, and publicly website users could quickly access assets to download, share or purchase.
But without metadata, digital content – no matter how exciting, beautiful or engaging - will lurk in the dark depths of the computer, hard drive or archive. If there is no labelling on the assets – answering the what, where, why, who as we do on social media - how can we expect anyone to find them?
So how will this help?
We understand that being able to search for content via hashtags or location on social media boosts the chances of the content being found because we’ve attached metadata to the post. This same process is happening with content we search for online when using a search engine.
Once metadata has been attached to an asset we find that...
- The assets will be returned in more search results
- The assets will be returned in accurate search results
- As a result, the assets will be utilised more frequently
- Internally – if assets are discoverable, it saves staff precious hours having to dig around for them, and money by not having to duplicate them
- Publicly – if assets are discoverable, it increases engagement with them, encouraging others to share, download or purchase them.
We clearly understand the importance of labelling content in our personal lives - and are unknowingly expert at it. If we paid the same attention to assets in the workplace as we do to our social media content we could probably save ourselves days per year. Equally our businesses would be more productive, efficient and therefore able to afford that fabulous summer party…. let's hope the weather holds out!
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