Translating the terminology

Translating the terminology

If you are thinking about investing in a digital asset management (DAM) system, or have recently done so, you may have noticed that there is a lot of DAM jargon out there.

There are some terms that are very technical, that we in the Sales and Marketing team here at Capture have fully accepted we will never understand! But there are some key terms that getting grips of will certainly help your understanding of the DAM processes.

So, we created a PDF glossary which you can download here. 

But for now, here is a list of 10 of the most common DAM terms that we encounter daily to help decode some of the jargon...


API (Application Programming Interface)

An interface that allows, and dictates how, two applications/systems communicate with each other.

Back office

An interface which is reserved for users who perform administrative functions, for example, managing assets, contacts and financial data. It can only be accessed by those who have permission. It is also where a front-end website can be managed, as the term “back office” is normally used to address the system that manages a front-end, outward-facing website.

Digital Asset Management

The process of storing, managing and distributing digital assets, which may also include managing metadata, rights, licensing and royalties.

Front end

This is the outward facing part of a DAM system, where users can directly engage with the digital assets. It may be set up as a public website, an intranet for staff, or a bit of both, depending on user permissions.

Hot folders

A directory where you can upload files (in bulk and at speed), from which they can then be transferred automatically into the DAM system.


The process of uploading digital assets into a DAM system, often alongside metadata.


The practice whereby words and phrases are attached to assets in the form of metadata fields. Keywording increases the discoverability of assets in search results


An area where people can store and review assets they may want to use in the future – similar to a ‘wish list’ feature on some retail sites. The term was taken from the photographic method of using a lightbox to review non digital photographs.


Provides information about the asset at hand – metadata fields may include date, location, photographer, for example.

User Experience

Refers to the complete experience users have when interacting with a website or interface.

For a more extensive list, click here to download our PDF glossary for free.







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